RAPP were tasked with introducing Westpac's Mobile Payway app to small business owners, including micro business owners such as market stall holders.
 

With the email addresses of Westpac’s small business customers in one hand, a brief and a small budget in the other, we managed to produce an effective 60 second ad that brought to life the benefits of having the Westpac Mobile Payway – to never miss a sale.​