MelodyMinds Branding, Website
and Product Visualisation
Cultiv8 Venture Studio tasked me with creating the brand identity for MelodyMinds, an innovative e-Music platform offering AI-powered music education. The goal was to establish a versatile brand that resonates globally with students and teachers. The challenge was to design a visual identity that conveyed MelodyMinds' mission to revolutionise music education while being adaptable across digital platforms.
Website home page, app mockups
The brand needed to resonate with students, parents, and investors while highlighting its advanced AI technology. At its core is the MelodyMinds logo – a dynamic 3D ‘m’ with musical notes in the negative space, created in both tagline and non-tagline versions for flexibility.
Vibrant graphics were designed to reflect a futuristic AI aesthetic, ensuring consistency across digital platforms. The tone of voice is friendly, approachable, and informative, supporting the mission to make music education an enjoyable journey.
Design exploration
Melody Minds logos - positive & negative with safe zone
Brand Guidelines
Website design
Product visualisation
The final deliverables included a comprehensive brand identity package, website design, product visualisation, and high-resolution visual assets, resulting in a cohesive and dynamic brand that effectively communicates MelodyMinds' mission and values.