EZEV Buyer's
Agent Branding
EZEV (pronounced 'Easy EV'), tasked me with creating their brand identity. The primary objective was to craft a brand that stood apart from conventional EV-related businesses, deliberately avoiding clichés like lightning bolts or vehicle shapes.
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The challenge was to design a brand identity that would resonate with primarily middle-aged buyers, who feel overwhelmed by the plethora of EV models available in Australia. The EZEV logo became the cornerstone of the brand identity, designed to be brutally simple yet unique and dynamic.
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With marketing collateral yet to be written, the tone of voice for EZEV will be carefully developed to be friendly, approachable, and informative to make potential buyers feel supported and confident in their decision-making process, aligning with EZEV's mission to demystify the complexities of choosing an EV.​​
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​The final deliverables included the logo, design guidelines, and a set of mockups, designed to support the business's marketing efforts to acquire investors. The result was a cohesive and dynamic brand that successfully communicates EZEV's commitment to making the electric vehicle buying experience as easy and stress-free as possible.​​