Amex wanted to show existing card members that they were willing to go the extra mile to help them get some well-deserved time off.​ 10% off all kinds of travel and holiday expenses was a good start, but we then took it further. We filled out their leave application forms too!

​

Response levels rocketed past all previous campaigns with a similar promotional offer and it picked up a bronze award at the 2011 Caples Awards.​